If you had a TV turned on yesterday, you very possibly saw this new ad for Call of Duty: Modern Warfare 3 starring Avatar‘s Sam Worthington and Jonah Hill (certainly, it came on several million times while I was watching football). A few thoughts:
? Activision made the bold choice to have the tall attractive guy be the expert game player and the short, shlubby guy be “the noob.” It’s almost as if they considered MW3 to be a game for non-nerds or something. ? Thin Jonah Hill freaks me out. ? This is, and I’m being totally serious here, Sam Worthington’s finest performance. I genuinely feel he did a better acting job in this commercial than in the entirety of Avatar and Clash of the Titans. Admittedly that was not a high bar to clear. ? The guy at the end who you’re clearly supposed to know is Dwight Howard from the Orlando Magic NBA team. ? I think Activision could have saved a lot of money by replacing the commercial with nothing but text reading “NERDS PLAY GAMES WITH DRAGONS IN THEM. REAL MEN PLAY MODERN WARFARE 3.” It’s pretty much the same thing, right?
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.