By James Hawkins in Gaming News
Thursday, May 17, 2012 at 10:00 am
They say it's a trailer -- a teaser that is supposed to give fans the smell of blood in the water. We circle in anticipation for the game's release. Yadda yadda yadda. This is a thing about Ghost Recon: Future Soldier. Trailer is a stretch. When I see trailer I think a few minutes of gameplay footage and a gruff narrator.
Ubisoft, here's a hint. Don't make live-action trailers. No one gives a shit about them, and they don't really tell us anything about the game.
What you gotta do is make this sort of shit, label it "a short film inspired by the events within Ghost Recon" and market it as collateral storytelling. That's interesting, and the production value on this is pretty awesome.