• I say get both guys on Bully Beat Down, is that show still airing?

• "Vote with your wallet" Is a thing people on MMO message boards say to players who complain about the state of the game. It means "shut up and go away". It's a thing they say because they know the loss of that single naysayer is inconsequential. They know that If he "votes with his wallet" his single cancellation won't bring the game to a grinding halt but he will absolutely be gone. It's a thing that even Paul knew. (or rather banked on) Dave's furious cancellation wouldn't have ruined N control, but it certainly would have ended his interaction with Paul. Awesome for Paul - not so much for Dave. "Voting with your wallet" is a thing that only works if you have the clout to make a real impact with that "vote". For instance, if Dave's order was for a more substantial 20,000 units - maybe bound for a children's hospital - even Paul would have been less flippant with his ebay threats. The financial impact of the order coupled with the looming danger of bad press would have cut right through his haze of "bad day" This isn't even restricted to Paul. If you've spent any time in the work world, you'll have seen how companies fall all over themselves to keep the "big clients" happy, while treating smaller clients with less urgency. Those are people who can vote with their wallets. All the single customer can do, is "not buy the product" and hope enough other people independently come to a similar decision. "We don't have time for that drama" isn't the moral high ground. It's just another way of dealing with an unfavorable situation - specifically "avoidance" as opposed to "confrontation" Both are valid, but neither is always right.

• "He could have read the CC: from Dave and kept his mouth shut." I don't know why this continues to be so difficult for people to understand as It's hardly rocket science. Bullies like Christoforo count on people "keeping their mouths" shut and "not wanting to get involved" That's how they get ahead in life. While "Get him guys!" can be argued as morally dubious "Not my problem" isn't the moral high ground either. Additionally, you need to take your own advice and describe the situation as it took place. Dave was appealing to the CC'd parties for help. Gabe didn't stumble across the conversation on a message board somewhere while he was trolling for "a bully to bully". It was sent to him by one of the parties involved in the discussion.

• If Dave had "maturely" decided "well this isn't worth it" or "I'm not going to get anywhere yelling at this guy" then Paul would have gotten exactly what he wanted - Dave would have gone away and the single lost sale would have been inconsequential to the company. This "immature" outcome - where Dave receives $10 off his controller and Paul is revealed to be woefully underqualified for his position and subsequently made unlikely to have access to customers in future - is a good deal better than being "mature". It's better for Dave, It's better for N-Control and it's better for anyone else who might have hired Paul solely based on his "drive" and "enthusiasm". The only fool here is Paul.

• "There is a certain irony in Gabe saying how he hates bullies and then turning around and using the gross imbalance of power between him, as a nerd-media star and internet personality, to absolutely destroy Paul the PR guy, a virtual nobody, by tacit approval." That's like calling any cop who arrests a kidnapper, a kidnapper himself. That's not how it works. You're not a bully for retaliating against a bully. If anything, you're a hero.

• He ruined his own career by showing just how bad he is at it.

• You can't bully a bully. That's like calling a cop a kidnapper for arresting a kidnapper.

• "We walk away" That doesnt solve the problem. This did.

• "I have never seen a local news station plaster someone's contact information on the screen before" I have. They do it for people accused of being rapists, even the ones who turn out to be innocent. While at the same time protecting the identity of the accuser

• That was well played

• As someone who was bullied for being a lesbian, I say this guy got what's coming to him. I wish the internet would do this to all bullies, until no one bullies anyone ever again And no, it's not bullying to pick on a bully. It's vigilantism. WAIIIIIIIIIIIIIIIIT We're just accepting this douchebag's word that people have targeted his family despite the fact we caught him lying (he claims the president of the company forgave him) and is trying to extort money from the company?

• Know what this story was missing? EXTORTION. http://www.escapistmagazine.com/news/view/114994-Ocean-Marketing-Attempts-To-Extort-Former-Client

• You're right. That part and the threats to his family are over the line, but the man is still a goddamn sociopath who needs to be shamed into oblivion. The updates just keep rolling in: http://www.escapistmagazine.com/news/view/114993-UPDATE-Ocean-Marketings-Former-Client-Disowns-Shady-PR-Firm?utm_source=twitter&utm_medium=share&utm_campaign=all Christoforo feels absolutely no remorse for what he's done or is doing. Again... Sociopath.

• No one deserves death threats over bad customer service, which is what this boils down to.

• To say that what Gabe did is wrong is to show some perspective and maturity. Plastering someone's contact info on the internet by way of tacit permission to torture the sod is a completely inappropriate escalation. One would think that nerds would have a firm grasp on "With great power comes great responsibility" after so many Spider-Man movies over the last few years...

• People are acting as though Dave had no other options, and that's absurd. Again, the mature thing to do would have been to cancel the pre-order, get the money back, and either order from someone else or don't purchase the product at all. Instead, having figured out that N-Control's customer service sucked, Dave continued to try and have his cake and eat it too by complaining about the company while STILL waiting for his Avengers. Fool me once, shame on you. Fool me twice, shame on me.

• A-men, brother.

• Comparing Penny Arcade to a local news station is completely specious. I have never seen a local news station plaster someone's contact information on the screen before. That is entirely unethical and uncalled for. One would think that since Mike's family received death threats of their own following the Dickwolves debacle that Mike would be a little more sensitive to this sort of thing. 

• You cannot say you're against the threats but in favor of the internet shaming because they are part and parcel of the same thing. Without the latter, you don't get the former. "Bully in power." "Power base." The hyperbolic language is so telling. Do you know what adults usually do when they're faced with the kind of crap Christoforo was spewing? We walk away, because we don't have the time for dealing with that drama. We cancel our order, get our money back, and purchase the product elsewhere, or we speak with our wallets and don't buy the product at all.

• Note that Gabe engaged with Christoforo first. Just because Christoforo talked about PAX was no legitimate reason for Gabe to get involved. Gabe made the choice to step in because he wanted to bully a bully and work out middle-school issues on someone unconnected to those issues. Don't get it twisted. Describe the situation as it actually took place. Gabe wasn't forced into this. He wasn't defending himself. He got involved of his own accord. He could have read the CC: from Dave and kept his mouth shut. He didn't. He wasn't defending himself, he interjected himself into a discussion.

• No, bullying a bully is being a bully. Mike Krahulik didn't "take down" anyone, and what kind of phrasing is that, anyway? You "take down" an opponent in a fight. And why does your metaphor inappropriately go into physical confrontation? Posting someone's contact info out into the world with tacit approval of harassment is bullying, plain and simple.

• While this Guy is being attacked hardcore he deserves it. This isn't the first case if him treating people badly. He has no business working customer service or PR.

• I'm in full agreement. All of this vitriol (With the exception of targeting his family. Anyone doing so should be ostracized, as well.) assures not only the video industry but any other potential clients of this clown a very public reference on his services. Now-a-days, any responsible enitity will utilize the internet before engaging/hiring a service/individual. This all provides one less train wreck for some other organization in the future. 

• I see your analogy and that is correct, but the beating comes to an end and you don't start beating on the guy every day from then on.   Internet punishments are generally unbounded -- you don't know if and when they will end -- that is what is of concern with unleashing the Internet masses.

• I'll grant that internet justice is generally weakly defined, but seldom before have I seen a target so clearly deserving. I'll say again, that his family is off limits since they've done nothing wrong and certainly were not writing the e-mails that started it. Obviously I have no evidence, but his "bad day" excuse has a pattern to it that I recognize - an appeal to our better natures "Well guys, his friend died, we'd have to be pretty big monsters to keep kicking him" coupled with the "I was just joking around" cover. I swear, if there were a handbook on feeble bully excuses those would be chapter titles. They're right up there with the old troll chestnut of "I was just joking and you guys totally fell for it." Determining how much punishment is enough is really up to him now. He's correct in his statements that "the internet" will eventually forget all about this and move on - but that will only happen if he shuts his mouth and behaves differently. That doesn't seem like a thing that's going to happen, because he doesn't realise what he's done wrong. In his mind, his only error was antagonizing an industry giant, not being an "internet toughguy" in an official correspondence with a customer. He's like Jack Thompson, he doesn't get it. He'll keep doing these hilariously stupid things periodically and each time the firestorm will be reinvigorated, and people will say "Hey isn't this that same Ocean Marketing asshole?" Lastly, I'll finish with a bad analogy: Kicking the shit out of the dude who's been beating up your little brother doesn't make you a bully just because you're bigger than him.

• Or to put it more succinctly; if you're going to live your life as an asshole, you'd better be prepared to be reamed.

• How much punishment is enough? Should the backlash continue for another week? Should people track this person down and get him fired from his new job?  Internet "punishment" is very weakly defined and that is the problem.   Gabe seems like a good guy to me and I don't think his intent would be to wreck some person's life, so I want to see how this plays out. I think people should be allowed to have bad days, to make mistakes and to correct them.  We can't have the death penalty for parking violations [that is from an old Steve Martin joke].  As others have noted, bullies are almost always people who have been bullied or abused themselves.  The school bully beating up kids in the playground is probably being beaten up at home.  That means that bullies can "pass it on" and that is not healthy or good for anyone.   I hope Gabe is not passing it on.

• This comment pretty much nails it. Paul isn't sorry for what he did. He's sorry that it blew up in his face. He deserves what he's getting. But his family? Fuck all of the assholes who'd dare bring them into this. That's cowardly and uncalled for. Examiner.com has an article that includes updates on the situation: http://www.examiner.com/video-game-industry-in-national/ocean-marketing-gaming-pr-rep-to-avoid-at-all-cost

• If a lot of inflammatory emails will "ruin your life" then you may consider getting some thick skin. And he'll have to change his attitude when it comes to customers if he ever wants to work in PR again. He could probably get a job somewhere else that doesn't require as much customer interaction. And to say that what Gabe did is wrong is showing lack of understanding to those who have been bullied. A bully doesn't ever just pick on one person. They pick on all they view inferior. Considering that the PR rep's contact info (except name and email) were hidden initially, he could mostly hide behind the anonymity of the internet, like those ousting him, for protection. However, instead of punching the twelve-year-old, he punched a gorilla, thinking that this gorilla (Penny Arcade, a webcomic) was smaller than one man. He was astronomically wrong. He screwed himself in poor choice of targets and, more importantly, for failing to do his job: public relations, which means RELATING TO THE PUBLIC, not just press releases. It's like asking a man with no arms to be the new QB for the Indianapolis Colts... And I emailed the company, by the way, and gave them my real name and email address. I don't have to hide behind the internet.

• He's obviously unhappy with his job. PR professionals don't act so overtly maliciously toward a client's paying customers unless they are trying to get fired. Ruining his career is the kind thing to do in this case.

• I read all of these comments and I can't help but think about Clay Shirky's excellent book "Here Comes Everybody." Much of it centers on Web culture and the consequences associated with it. The opening chapter regards a man tracking down a friend's phone after creating a web page and receiving help from strangers and friends. His fans wanted to see the thief burn.

• The problem with this suggestion is that Paul as the PR rep and the head of the company in charge of customer interaction (and apparently shipping?) would likely be the one reading that complaint.

• Even if it has come this far, this guy impo deserves this ass whooping, he blatantly acts like a child throughout his whole email responses after like the 3rd or fourth response, and Dave still manages to write justified reasons that don't seem to repeat making a very valid argument while this guy continues to write relentless like a complete asshole, let the wolves run wild and bite him in the ass!

• No one has mentioned that going to N-Control with a customer service complaint would be the logical thing to do -- especially if it was privately Penny Arcade endorsed. No, this is a lot of publicity.

• If you can't take the ass kicking, don't be an asshole. Also, the "family is off limits thing". Any evidence that they've been harmed? Threatened in a meaningful way? Had their personal credit ratings ruined? Checking account drained? Beaten up in a crosswalk? No? Then get a grip and realize it's no more than internet posturing.  Oppositionism – which combines skepticism with a compulsion to argue – is not contrarianism, which is a style more than a discipline. Its style is the anti-style, its principles are situational and transitory, and its adherents are as boring and imitative as any herd of dependent minds. The lingua franca of nonconformity, like the obsessively ironic costumes of Brooklyn hipsters, gets stale very quickly and, in the end, if not sooner, it is self-negating. 

• I think you've hit up on the reason why this is such a shitstorm in your post. We are indeed beset on all sides by horrendous customer service, especially from companies who feel they can absorb the loss of the individual customer's patronage. Generally there's nothing we can do about it beyond raging impotently in our houses/basements/whathehellever, but a great deal of us would very much like to see these people reap real consequences, so when one of these offenders has a target legitimately painted on his back, it's no surprise that the internet falls all over itself to see who can plunge the knife deepest.

• I disagree with the gist of this. His family should absolutely be left out of this, however, the tendency for good people to "take the high road" all too often spares people who have no such compunctions, of the consequences to their actions. This is classic bully: seeking sympathy and compassion after having miscalculated the threat level of their victim. Paul went off on the customer because he thought (In standard fashion) that there would be no repercussions beyond a single irate customer and perhaps the loss of a single sale. That's a loss he was willing to absorb. Further to that, he attempted to intimidate the customer into submission by citing all manner of industry names as backup. "Don't mess with me I have connections" He miscalculated. He didn't expect any of the industry names to catch wind of his name-dropping, but then they did - and he dug the hole deeper by trying to intimidate them as well - THAT exploded into a loss he was unwilling to accept and for which he was unprepared. He gets no sympathy from me for his failed attempt to intimidate a paying customer into silence - especially since he's continuing to display his abysmal grasp of the situation by issuing "I'm sorry I got caught" style apologies and "If I'd know how powerful Penny Arcade was, I'd have been nicer."

• The truth is, the world is full of jerks.  And often they act like jerks for years, and they get away with it.  And every once in a while a jerk mouths off to the wrong person and gets in trouble.  And ultimately, that's the chance you take.  There's no excuse for a PR guy to spout off like a 12-year-old boy trash talking in his Halo session.  His behavior was not acceptable.  True, it's a little excessive that he is now one of the most famous jerks in the world, but it also isn't fair that he's probably been treating people like this for years and getting away with it.   Indulging in obnoxious behavior because you think you're picking on people who can't fight back is shameful.  I have no sympathy for him.  And I'm not convinced anyone's going after his family; he says they are, but he seems to be a mix of jerk/idiot/delusional so I'm not prepared to take his word for anything.

• We are not holier than him. We prove that time and time again.

• Look, I get your point. But I have zero sympathy for the guy. He's suppose to be a social media marketer. If there's ANYONE that should know you don't mess with the internet, it's this guy. Do you think he's ever thought TWICE about taking money from people and giving them shitty as hell PR advice? NOT likely. I'm sure he was sleeping just fine up to this point. As they say, what goes around comes around. You get what you give, you get what you deserve. If he doesn't like it, he'll have to GET out of the business. Try used car sales or something.

• This is what happens when you act like a dick to someone on the Internet and anyone who really deals with the gaming community should know better than to act like that.  Honestly the more I read the more convienced I am that this guy was a scam artist to start with. As much as things are probably getting out of hand, I don't think you can demand thousands or millions of people react the way you feel would be appropriate. This is not just the "gamers" anymore, its anyone who finds it fun to attack a guy who makes himself an easy target.  The irony of course is that Paul is now coming up against a bunch of other Pauls, like feeding a wolf to the wolves, and they are the ones really taking things to a new level beyond mocking and taking away business.  There are steps he can take to get out of it and, hell, one real appology probably would have gone a long way but really I think he is almost enjoying it.

• Hmm, I have mixed feelings on this. On one hand, I really don't think Gabe is being a bully by outing bad customer service. I wish more people would do that. And no, I don't want to hold him responsible for what people who read his site does. Sure, he could probably have predicted the reaction, but seriously, if he was going to have to take that into account, he'd have to spend the rest of his life sitting quietly in his basement. Because any time he opens his mouth, a lot of people listen (both those who are looking for evidence that he's an asshole, and those who glorify him, and all those who just visit their website out of interest/habit). It's not his fault that he's got a large following. It's not his fault that a lot of jerks latch onto it when he calls someone out for being a jerk. On the other hand, the guy was rude to a customer. That's all. Yes, I have no problem with him losing his job over that, but trying to ruin his life? Threaten his family? I mean, can't we focus all this tremendous effort on higher goals? If nothing else, then at least spread it out across *all* who are guilty of bad customer service, rather than taking this one guy and tearing him completely to shreds. Incidentally, I'm seeing some interesting parallels to the dickwolves thing, but not in the oh-so-holy "PA were attacked for being jerks, and now they're attacking someone for being a jerk, how hypocritical" way. But in that both situations are completely, utterly, ridiculously overblown, completely out of the hands of the people involved, and fueled by the fires of the internet, nerd rage and mob mentality. The dickwolves thing was absurd because all the fuel thrown on the fire by the anonymous internet made it completely possible for the issue to be resolved in any kind of civil way. PA didn't "get it", because they were being howled down by people who had no stake in the matter, which makes it pretty hard to carry out an open debate or learn the other guy's point of view. And yet, at the end of the day, PA's crimes were merely (1) posting a comic which they figured was funny but which upset a small group of people who were certainly not intended to be upset, and (2) failing to immediately understand the psyche of PTSD, a crime which, sadly, most people are guilty of. And on any other day, in any other environment, that would have led to a 10 minute argument after which the people responsible would go "oh, I get it now, I'm sorry". But when you have hundreds of thousands of anonymous internet thugs on both sides slugging it out, that kind of civil discourse gets kind of tricky, and you tend to go into defensive mode and just wait for it to blow over. What else can you do? And again, now, although the tables are turned somewhat, the situation is the same. For the relatively small and common crime of being a jerk towards a customer, a guy got called out, and what would nomally have been a small argument turned into a giant internet shitstorm. Ultimately, right now I'm wondering why all this rage is focused on that one guy, when we are literally up to our knees in bad customer service reps. Just like, those months ago, all that rage was focused on a single comic, when, again, we practically can't throw a rock without hitting far more blatant sexism, or jokes about or references to, rape or sexual abuse. In both cases, the people in question are obviously guilty as charged, but that's completely out of proportion with the shitstorm that's raised on the internet over it. I just wish we, the internet, the human race, could use these kinds of situations as calls to arm against the general phenomenon, rather than the specific instance. Imagine if the dickwolves thing had led, not to PA being reviled, but sexism in general being targeted. Imagine if the Ocean thing had led to this kind of anger being spread out across *all* companies whose customer service is lousy,

• Christoforo absolutely deserves to have his career ruined. His own words clearly show that he has no respect for gamers and no ability to do PR/CS work. Let him go find something to do with his life that allows him to channel his aggression and ignorance away from other people, not toward them.

• while i wish the backlash had not gone further than paul himself, the fact of the matter is that if doesn't want negative attention on his family, he shouldn't behave like he has, whether hiding behind a monitor or in person - would he be so surprised if he had acted the same way at a meatspace retailer?  the fact that he got out-ed as a bully (and a terrible "PR" guy) might just make some other brainiac think twice before doing the same, and might make him move to another industry more suited to his personality, like hog butcher or perhaps barnacle scraper in the port of boston.  he knows people who could get him in, am sure! paul earned what he got and he should remain ashamed of himself, and glad that the interwebs have a fairly short-term memory and if he just *publicly* apologizes and then shuts up, he'll be forgotten soon enough.

• Sorry Bert, you're wrong. Taking down a bully is not bullying. Gabe never would have said one word against Christoforo if the guy hadn't been such a malicious jackass. If I walk up and punch you for no reason, then yes, I'm being a bully. But if you punch my friend and me, then I punch you back, I'm not being a bully. I'm just standing up for myself and my friend. That's all Gabe did here. Christoforo has been doing this sort of thing for awhile, but this time he finally ran up against someone with the power to oppose him. He's not being bullied. He's getting exactly what he deserves.

• One would hope that thousands of other PR reps and customer service professionals who have any tendency whatsoever to be horrifically rude to customers will think twice about it & maybe behave a little better if they read about this story.  Is it unfortunate for the one guy who got made an example of?  Sure.  But it was within his power to not do his job so badly - and once he was contacted by Penny Arcade about it, he showed this wasn't an isolated incident by being rude and all puffed-up macho to THEM as well. If he had handled the second round of this with any degree of diplomacy at all, when they tried contacting him privately FIRST and gave him a chance to apologize and back down, he wouldn't be in this mess.  He's apparently chosen to live his life in an egotistical way, even his public "apology" is kind of egotistical, pushy, and complaining.  The videogame PR industry is better off without him, frankly, and I'm sure he'll get some job and not die of starvation or anything.

• I see your point, but consider this: at least it was PA fans (the people who raise millions of dollars for charity every year) and not, say, Anonymous (the folks who have threatened to bring the UN down for the lulz, among other things).  The vast majority of them are spamming his inbox and giving his product negative Amazon reviews, not trying to do him actual physical harm - which are exactly the types of consequences such poor service should merit. Yes, some people have taken it too far, but the mob mentality is human nature, not something endemic only to gamers or the online community.  As far as I can see, the involvement of Penny Arcade is exactly the same as, say, a local news station running an expose on poor business practices, and while they may not have handled it the way you would have in their place, that doesn't make their choice to get involved somehow immoral or unethical.  You say Mike has no "authority to exact justice," but I haven't seen him try.  What he did was reprint some business correspondence on his blog as a warning to the rest of us to stay away from this particular company and its atrocious customer service.  That the internet took that as an invitation to come down like the wrath of God on the guy is neither surprising nor, in my opinion, wrong.

• Quite frankly, I find this article to be crap. He was called out in the only way that could have any meaningful effect, and everything that has happened has been a direct result of his douchery. What other recourse do you offer, besides the ability to say "The things you said are wrong, and I am going to make them public." He was a bully in power, and his power base was made aware of his actions. I don't find the threats kosher, but if a bully finds his life completely ruined because he picked on the wrong person, then the world is a better place. My only regret is thta it usually takes something this extreme to call someone out on their crap.

• This response was supposed to go under Bert's post above. I've copied it there. If an editor/mod would like to remove this one, please do. Sorry Bert, you're wrong. Taking down a bully is not bullying. Gabe never would have said one word against Christoforo if the guy hadn't been such a malicious jackass. If I walk up and punch you for no reason, then yes, I'm being a bully. But if you punch my friend and me, then I punch you back, I'm not being a bully. I'm just standing up for myself and my friend. That's all Gabe did here. Christoforo has been doing this sort of thing for awhile, but this time he finally ran up against someone with the power to oppose him. He's not being bullied. He's getting exactly what he deserves.

• You have every right to be frustrated, when I read Paul's responses to legitimate email enquiry, I felt angry because I deal with customers every day and if I were not only misleading, but out and out insulting as this guy I wouldn't have a job let alone know the Mayor of Boston. I do not however agree with unleashing an army to hunt down the fiend and drag his possible-maybe wife, kid/s or the company Ocean Whatever represented. Do I agree the guy should have shown-up in public? Yes, bullies need to be shamed to show their attitude and actions is not acceptable in society, Internet or Real, and a bully's pride is one of the few things they actually care about. Do I agree that his home address should have been scavanged and posted on the Internet for the Horde of the Anonymous Underbelly to exploit? No, because this is the same Internet that thinks it is acceptable to be racist, sexist and disgusting for 'the lols'. The horde has no pride, it just consumes anything that comes its way and ignores any reasoned argument or shaming as 'ghey' and continues on its merry dickfart way. As the London Riots this year proved, a group of people legitimately outraged by an incident are largely ignored or worse deemed responsible for another group of anonymous individuals taking advantage of the outrage to have their way with unrelatable acts of violence, vandalising and looting of homes and businesses of people that had nothing to do do with the original incident. Why? Because mob mentality took over. Paul idiot-emailer Christoforo continues to be harassed for his dumbass emails he will soon be allowed to classify himself as a victim of the Internet and continue to be 'a story' and what more could a man in Public Relations want than to BE a story. Meanwhile prior to Tuesday no one knew who the hell he was, no one cared and we were all better for it. Wow..I apologise for writing a hell of a lot more than I intended there.

• Being a PR guy, Paul should know better to bully and talk shit to a customer.  He deserves to be fired for it.  Now, all the threats of violence on his family and what not, that's all uncalled for.  The community should stand up for each other, but this mob scene has just gotten way out of hand.  There are few groups that you should mess with, gamers are definitely one of them.

• Attacks on Cristoforo's family cross the line. Threats of violence against anyone (even Christoforo himself) cross the line. But other than that, the guy deserves exactly what he's getting. If Christoforo is completely driven out of the video gaming industry and is never able to work in it again, good riddance. And that's not said from "behind the mask of anonymity". You, he, or anyone else can plainly see who I am.

• I agree. The guy may have been a dick but what's happening is tantamount to ruining his career. People don't realize that things said on the internet can't be unsaid.

• Didn't that Paul guy say he knew the mayor of Boston?  Maybe they can help.

• The Paul guy was probably just roid-raging.  I have to side with Gabe on this one.  Dave just wanted a response to a valid inquiry and Paul just flips the f*ck out.  So, I'm reminded of the saying, "You made your bed, now lie in it."

• There is a certain irony in Gabe saying how he hates bullies and then turning around and using the gross imbalance of power between him, as a nerd-media star and internet personality, to absolutely destroy Paul the PR guy, a virtual nobody, by tacit approval. Gabe is the worst kind of bully, the kind who wraps himself in self-righteous justifications while lashing out at people who have no way to fight back.

• I would leave the person's family out of this. They're not responsible for this guy being an asshole. That said, he proved himself to be a bully and an A-class jerk. Do people like that deserve to have their lives ruined? Hell yes. A world without their kind would only be a better one.

• Hawkins, I want to give you a wedgie so badly right now.

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