By Jeremy M. Zoss in Rumor Column
Wednesday, September 21, 2011 at 8:30 am
The news comes via a post at site Digiday, which cites multiple unnamed sources saying that Microsoft is in talks with both Comcast and Verizon FiOS. The reports indicate that the partnership that your Xbox 360 could potentially function as a cable box, bringing you cable television without another piece of equipment.
No timetable for the plans were revealed, but one source said a cable deal might be "imminent."
Microsoft talked about expanding its Live TV options at both E3 this year and in a financial analyst meeting earlier this month.
Should this deal come to pass, the Xbox 360 gets another feature to boast about and the cable company would be able to lower its equipment cost for some customers. It's also another sign that the 360 is sticking around for a while, as Microsoft has always claimed - there's no point in adding features to a device on the way out.
It's interesting how Microsoft has been able to gradually transform the Xbox 360 from a hardcore gamer's console to the top-selling gaming machine with casual-friendly features like Netflix, Last.fm, Zune movies, Kinect and now possibly cable. And its still the machine gamers turn to for games like Gears of War 3.