|Video games are kind of a big deal|
Personally, I credit/blame Wii. And maybe Farmville. And also Angry Birds. Oh, and gamers growing up and holding on to their favorite hobby, then passing it on to their own children.
These findings come from the ESA's 2011 Sales, Demographics and Data report, also known as the "Essential Facts About the Computer and Video Game Industry." These facts are apparently essential, folks, so pay attention.
The ESA brought Ipsos MediaCT on board for the stufy, surveying 1,200 U.S. households with either a gaming console or a computer. Given that stipulation, I'm actually a little surprised the number wasn't closer to, say, 100 percent. If the people own an Xbox or a PC, there's a pretty good chance they also play video games, yes?
Despite that fact, however, the survey only shows 72 percent of those taking part as being an active gaming household. That's about 80 million homes across the country. Reinforcing an old gaming wives' tale, the study also shows the average gamer being 37 years of age. Just over half of the total number is between the ages of 18 and 49, too.
Perhaps the coolest piece of information coming out of this study (or at least the only surprising statistic), is the fact that 42 percent of those total gamers are of the female persuasion. But sorry, gamer girls. Even though there are just about as many of you out there as there are gamer guys, the industry still refuses to believe you want anything more than casual titles and Cooking Mama.
Maybe this study will help change that?