Video Games May Have Killed Daytime Soap Operas

By James Hawkins in Game Theory
Tuesday, April 26, 2011 at 12:00 pm
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Video games have been accused of a lot of things over the years. Everything from making kids fat, to inspiring mass murders, to shitty driving, bad eyesight, and the sharp rise of virginism in the post-adolescent male world. Without a doubt, video games have taken the brunt of a great many things, justified or not. Which is an excellent segue.

Daytime soap operas are dying quickly. All My Children and One Life to Live have been cancelled after well over 40 years of air time each. Guiding Light, which is older than World War II, was cancelled in 2009. And there are others soon to follow. Adweek has hazarded a guess toward the cancer that has crippled the once-thriving daytime soap opera industry. And I'll give you one hint (just don't look at the header): the culprit is an industry we hold very dear. Have you guessed it? Read on to find out. 

Adweek, along with some so-called experts, believe that Zynga games like FarmVille, CityVille and Mob-- I mean Mafia Wars, have done in the daytime soap operas for good. It seems that for the longest time, lonely housewives have gone to their televisions for company, befriending syrupy hunks and dolled up babettes and implausible story lines. But now, there's a new time occupier, one that can help pass the days filled by gin and tonic numbness, the distant crying of toddlers, and tattered old copies of Good Housekeeping.

Allegedly, that is what is going on. Zynga games have (again, allegedly) contributed to the deaths of neglected infants and many marriages, all while waging a tacit war on the social lives of good, innocent people everywhere. Now they've assassinated the careers of soap's biggest stars. What will those plastic-teeth donning, Botoxed, tan-skinned beauties do with all their free time, now that they're ex-actors? Maybe set up a farm, buy a plot of land, and raise cows and turnips and till their fields. Erica Kane would rule at Mafia Wars. I mean, come on. Everybody's doing it. 
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