Target Frees Games from their Glass Case Prison

By Kyle Orland in Gaming News
Thursday, July 29, 2010 at 4:00 pm
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​Have you ever tried shopping for games at Target? Unless you know exactly what you want, it can be a maddening experience. That's because, until recently, Target kept its games kept behind glass in a locked display case. That helped prevent shoplifting, but it also prevented curious shoppers from casually picking up the cases and looking at the back -- a key component of any good video game browsing experience.

Thankfully, that dark era is now over. As Game|Life reports, all 1740 Target stores now present their video games out in the open, each in their own tethered shoplifting prevention cases. Never again will you have to sheepishly call that beleaguered Target electronics clerk over just so you can look at the back of the box to see if Bayonetta's boobs actually pop out in the screenshots.

Target has reportedly implemented other game browsing improvements too, including 30% more space, better organization by system and genre, and touch screen "learning centers" with game information. But the best new feature for value-conscious gamers might be the new reservation system, which offers a $5 gift card if you put just $1 down on an upcoming release. Your move, Gamestop.
Tags: bayonetta, brick and mortar, business, gamestop, glass case, purchase, retail, target
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