You'll find that the game comes equipped with an in-depth tutorial, a mission-driven campaign, and an open-ended custom games setting. The fully-guided tutorials offer various levels of detail with the goal of accommodating players of all skill levels. As for the missions, each one comes with a defined win condition that will then unlock the next mission upon successful completion. I'm thinking the most popular mode among gamers -- and what could potentially keep them coming back for more -- will be the fully customizable matches. They can be set-up to play by yourself, or with up to seven other A.I. or player controlled competitors. As the name of the mode suggests, all parameters are customizable, from setting the win condition to how much space you have to build your studio.

The tower or commercial building in which the game takes place consists of you and your competition, all occupying one story each. Additionally there will always be a lobby where you go to purchase advertising contracts, pre-made shows to air, and staff/actors, as well as a parking lot where the saboteur resides (more on him in a bit). Generally each game will start out with choosing advertising contracts, each having different goals to achieve such as reaching x amount of money, or garnering x number of viewers in a demographic in a specific time-period. There are eight different stereotypical demographics in all: nerds, intellectuals, machos, hippies, yuppies, housewives, emos, and pensioners. Each have different TV viewing habits. For example housewives will watch during mid-day and enjoy soaps, and emos will watch later in the evening and enjoy American Idol-esque shows. Successfully fulfilling the ad contract gets you a set amount of revenue, just as failing will cause you to lose a set amount of money. 

Next you'll move on to purchasing shows. There are pre-made single episode shows, series, or movies -- movies are longer and more complicated because they can capture multiple target audiences -- that all appeal to different demographics. You can later hire actors, screen-writers, producers, etc, all with six different attributes such as charisma, ego, and creativity to make original material or turn lower quality shows into higher quality production pieces. Hiring requires certain rooms and built-out areas in your studio, like a writers room for the screen-writers, and a diner to keep everyone happy. As you progress you'll notice that pre-made shows have a more limited reach and effectiveness, giving proper motivation for players to make their own, original content. 

After you purchase your shows and have linked them with the proper advertisements, you need to schedule them in the appropriate time slots where they will be viewed by the desired demographics. A very interesting addition is the ability to view the shows as they air on a small, optional pop-up screen. All the actors speak jibberish, but trust me when I say that they can be quite entertaining. If you have no trust in me, I offer this as proof: I saw a grown man getting spanked on a desk, true story. We were told however, that this wouldn't be making it into the American version...although I can't imagine why.