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His happiness is apparent in an interview with Game Informer where he laughs about a missed opportunity to acquire Blizzard in 1995. The asking price back then? Seven million dollars. Twelve years later in 2007, Blizzard was worth $7 billion.
The lucky company to snatch Blizzard up for the seven million was Davidson & Associates, who later went to Vivendi. In the interview, Kotick talks of a dinner with Davidson and mentions his now hilarious comment about their acquisition of Blizzard.
"That year Activision probably had 60 million in revenues. They said they paid seven million dollars for Blizzard. I'm like 'Are you out of your minds? They're like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That's insane"
Kotick went on to mention that he and Blizzard Founder, Mike Morhaime, had a good laugh over the whole ordeal recently:
"I was talking to Mike Morhaime the other day and I said, 'You know, I could have bought you for seven million and instead it was seven billion.' [Laughs] He said, 'Yeah, could you imagine if I had just held out for the seven billion instead of the seven million?'"No one will ever know what would have come out an Activision-owned Blizzard in 1995. After all, this is a company that thought the Call of Duty franchise should have stayed WWII themed. World of Warcraft fans everywhere should be very grateful.
Full interview can be found in February's Game Informer magazine.
Tags: Activision, Blizzard
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