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The girl's name is Nene Anegasaki and she lives in the Nintendo DS game, Love Plus, which is a dating simulator. Those types of games are quite the rage in Japan, but this takes the simulation to a whole new level -- real life.
Whether or not this is an elaborate marketing scheme really doesn't matter anymore because the fact that an actual wedding was orchestrated takes the joke way too far.
I think our buddy Rob Bricken over at our sister blog, Topless Robot, summed it up best in saying:
"The fact that this dude says he'll do anything for his new "bride" enrages me. When all that constitutes is changing the batteries once in a while wiping off the DS' dual screens after he humps it it's pretty easy to be a good husband."
Lisa Katayama from Boing Boing was able to capture some video of the event, you can check it out after the jump to hyperspace:
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