Many PC gamers out there probably buy games bundled with software all the time, but the issue here is Valve's mandatory installation includes their marketplace. This gives them a leading edge against other digital distributors by default.
What's interesting is, to show that the issue is with Valve and not Activision, Direct2Drive is offering a $5 off special on certain Activision games. I'd be sucking up at this point if I were them too.
Later on in the day, other digital games distributors, Impulse and Gamersgate confirmed that they too would refuse to sell Modern Warfare 2 because of the deal with Valve.
Tags: Modern Warfare 2, Valve
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