Nintendo Buys British TV Show, Can't Advertise Products On-Air

By David Savage in Gaming News
Thursday, July 2, 2009 at 12:41 pm
brain_age_nintendo_ds.jpg


Nintendo has entered into a deal with UK's channel five to sponsor a new TV show called "Britain's Best Brain". From the title of the show, everyone is expecting this to be a platform for them to promote their line of "Brain Age" games for the DS. That'd be great...if it wasn't for one minor snag:

Product placements are illegal during a TV broadcast in Britain.
*comment clarification: commercials are different*

For those of you in the UK, I hope you look forward to the show and improving your "memory, co-ordination, numeracy, recognition, and risk"! The show is due to premiere in October, so do your part by praying Nintendo's marketing dept. can come up with a way to sneak product placements into the show (it may be the only entertainment gamers get from it).

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