Nintendo Buys British TV Show, Can't Advertise Products On-Air
Posted by David Savage at 12:41 PM Jul 02, 2009
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Nintendo has entered into a deal with UK's channel five to sponsor a new TV show called "Britain's Best Brain". From the title of the show, everyone is expecting this to be a platform for them to promote their line of "Brain Age" games for the DS. That'd be great...if it wasn't for one minor snag:
Product placements are illegal during a TV broadcast in Britain.
*comment clarification: commercials are different*
*comment clarification: commercials are different*
For those of you in the UK, I hope you look forward to the show and improving your "memory, co-ordination, numeracy, recognition, and risk"! The show is due to premiere in October, so do your part by praying Nintendo's marketing dept. can come up with a way to sneak product placements into the show (it may be the only entertainment gamers get from it).
Comments
"It's illegal to promote commercial products during a TV broadcast in Britain."
Illegal as in illegal to have advertisements run during the show? Illegal to have product placement? Would something like a rebranding of the show title to "Nintendo's Brain Age presents: Britain's Best Brain" fly?
Clarification please, for those of us not familiar with the ways of British TV.
Posted 07/02/2009 at 01:54:44 PMTV without commercial product adverts in them??? I would love that. In the US (or China), in a 1 hour program, you get about 42 or 43 minutes of TV show, maximum, and the rest is commercials.
Posted 07/02/2009 at 05:29:16 PM@jun3nal and @warped0ne
We have now clarified in the post that it is product placements that are illegal, not advertisements/commercials
Posted 07/02/2009 at 05:35:46 PM"so do your part by praying Nintendo's marketing dept. can come up with a way to sneak product placements into the show (it may be the only entertainment gamers get from it)."
That is the most chilling statement I've ever heard. Do our part by praying for product placement?
My friend...you have been so deeply brainwashed by the corporate mindfcuk you don't even seem to realize what's wrong with that statement.
Posted 07/02/2009 at 08:26:26 PM@Raz
It's hard to convey tone through text, but it was meant to be a joke. I have yet to be completely brainwashed by "the corporate mindfuck", although I occasionally find myself confusing Miley Cyrus and Hannah Montana...
Posted 07/02/2009 at 10:09:14 PMNo way dude, Hanna Montana is WAY hotter than Miley Cyrus.
Posted 07/03/2009 at 11:20:57 AMI don't see any reason for illegal case here
Posted 07/13/2009 at 01:42:31 PM